$500+ To $17 in Lead Acquisition
Clockspot provides online time clock and web-based employee timesheet software. They approached Thunderhawk in order to not only drive leads at a lower cost per acquisition, but they also wanted the leads to convert to paying customers after a 30-45 day free trial period.
How We Did It:
We built custom Google Analytics event tracking pixels that monitored users after sign up and ensured that they were receiving the right messaging that would eventually cause them to become paying customers.
Lead acquisition from $500+ down to $17!!
Reduction in Cost Per Activation
Improved Profitability in Paid Search